A Quick A-z On Picking Fundamental Issues For Advertising


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A Practical Overview Of Fundamental Issues In

John Hegarty on working in the advertising world, and with Charles Saatchi

John Hegarty of Bartle Bogle Hegarty We had a fantastic team together and we did some great stuff,” Hegarty recalled, explaining how it was a name that “everybody knows.” Reminiscing about his business partnership with Saatchi, Hegarty said that they made a great team, and learned a lot from one another. In fact, in 1970 Saatchi went onto create the start-up advertising agency with his brother Maurice in London, and Hegarty was invited to join them in the venture — so Hegarty became a founding partner of the now global company. However, as history shows, Hegarty didn’t spend the rest of his career at Saatchi & Saatchi. In 1973, the advertising executive went onto help set up another advertising group, TBWA, in London — taking on the role of creative director. “I loved working with Charlie, I thought he was fantastic, but in the end it was always going to be his gig and quite rightly, he founded it, why shouldn't it be? And so I thought I want to make my own mark, I want to do things my way because I have a slightly different point of view,” said Hegarty. "Don't chase the money, chase the opportunity." -Sir John Hegarty, Creative founder of Bartle Bogle Hegarty Eventually, Hegarty would go on to launch his own advertising group, with the help of fellow founders John Bartle and Nigel Bogle, establishing BBH in the 1980s. An advertising company that has offices around the world, and has collaborated with a number of brands including Samsung, Levi’s, Nike, Google and Absolut. “In 1982, we set up BBH — again because we kind of felt we could do it differently.

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